Alter

Shop Small in Greenpoint This Saturday (11/25)—10-20% Discounts, Drinks + More!

Shop Small 2017

The first-annual Greenpoint Fall Shopping Crawl is happening this Saturday, November 25th, all day.

Going all day and through the evening, shoppers will enjoy a full day of holiday shopping discounts— 10% to 20% off in each participating shop—free drinks, music, and light bites. The event coincides with Small Business Saturday and will showcase 20+ Greenpoint businesses, including: Continue reading

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Greenpoint Open Studios Is Next Weekend! (June 3-4)

If you haven’t been before, Greenpoint Open Studios is an epic showcase of local art. Over the course of one weekend (this year June 3-4), hundreds of local artists open their studio doors to the public for an exciting peek inside their craft. It’s an uncurated, free event that allows visitors to get a glimpse of the process and space where artwork is created while engaging directly with its creators. Brooklyn has a long-standing reputation for being a hotbed of creativity and GOS is going to represent its northernmost tip in true Greenpoint fashion—by keepin’ it real—providing an open platform for showcasing the various expressions of our creative community’s imagination and skills. This year, we have more than 400 artists participating, and an exciting lineup of events: Continue reading

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10 Gorgeous Gifts For Your Mama

Heads up, Greenpointers: this Sunday is Mother’s Day. Haven’t picked out a Mother’s Day gift yet? Head to one of our local shops for a gift with a personal touch.

This darling terrarium arrangement is available at The Little Glass Slipper.

Check out our ten selections after the jump.
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11 Summer Staples And Where To Buy Them Locally

summer styles
I am having a love affair with summer. The warm air, beach trips, late nights, and over all adventure are exhilarating. Why not up your summer vibes with some new pieces in your wardrobe? Even more, why not do that while supporting local business?
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Greenpoint Summer Fashion Roundup

Summer is officially here and after that hella winter, we best greet this long-awaited season in style. Welcome back, sun, sweat, and subway tunnels that smell and feel like the depths of Hell!

Kidding! More like, welcome back bike rides and outdoor brunch and tan lines!

With the abundance of shopping Greenpoint provides, it won’t be hard to coordinate the perfect outfit for that afternoon spent in Transmitter Park, your friend’s rooftop BBQ next weekend, or for your morning commute walking across the Pulaski while cursing the G train in a few weeks. Here are a few outfit options and some summer essentials courtesy of our awesome neighborhood to make the warm months even sweeter:

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Abridged Greenpointer’s Father’s Day Gift Guide

Need some father’s day gift inspiration? There’s plenty of cool stuff to give right here in your own backyard!  Here’s a short list of ideas (which is admittedly in no way comprehensive, as there are so many more awesome small businesses here in north Brooklyn, so feel free to add to the list of ideas in the comments section).

1. Tacos, La Norteña / Vamos Al Tequila  2. Fine craft beers, Brouwerij Lane  3. Engraved biz card case, In God We Trust  4. Nice new comb, Chopin Chemists  5. Vintage VHS, The Thing  6. Slice of pizza, Vinnie’s / Franklin Pizza  7. Fine colognes, Old Hollywood  8. Coveralls, Pop’s Popular Clothing  9. Succulants (a.k.a. plants that require minimal care), Homecoming (formerly known as Spina)  10. Donut, Peter Pan  11. Delicious cheeses and Keta candy, Eastern District  12. Sweet shades, Alter  13. A funny old tshirt, People of 2Morrow  14. Fancy and rare spirits, Duke’s Liquor Box  15. Beach tote, M. Carter  16. Pour over coffee maker, Budin  17. A nice rosé, Dandelion Wine  18. Polish chocolates, Slodycze Wedel  19. A whole, fresh fish, Pura Vida Stand at McCarren Park Greenmarket  20. Stool for sitting and pondering, Bklyn Curated  21. Basketball, BQ Sports  22. Cool kicks, Wolves Within  23. Vintage vinyl, Permanent Records / Academy Records / Co-op 87 / Records Grouch  24. Portable bike pump and other biking accessories, Silk Road Cycles / B’s Bikes / Greenpoint Bikes  25. Bobbers and other fishing accessories, Dream Fishing Tackle  26. Polish sausages, smoked meats, and pickles, Nassau Meat Market / Mazur Meak Market (and so many more!)  27. A good book, like this one about the Pogues, Word. 

Illustration by Libby VanderPloeg

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GIFT GUIDE: ALTER

A quick reference guide for shopping at ALTER for the holidays.
Loads of fun accessories and clothes to pick up for your boyfriend, girlfriend, siblings, friends or co-workers.
Store locations 
ALTER Women’s store
140 Franklin St near Greenpoint Ave
ALTER Men’s store
109 Franklin St. near Greenpoint Ave
ALTER
407 Graham Ave btwn Jackson/ Withers
Hours Mon-Sat 12-8 pm  Sun 12- 7 pm
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Cheaper Cheap Monday

All three Alter locations will be open today from Noon-8pm for a very rare Monday sale… ALL Cheap Monday jeans and collection pieces (Men’s and Women’s) will be discounted 40% off the original price.

ALTER Men
109 Franklin St
(at Greenpoint Ave.)
Brooklyn, NY. 11222
Tel. 718.784.8818

ALTER Woman
140 Franklin St.
(at Greenpoint Ave.)
Brooklyn, NY 11222
Tel. 718.349.0203

ALTER Graham Ave (Co-Ed)
407 Graham Ave
(btwn Jackson and Withers)
Brooklyn, NY 11211
Tel 718.609.0203

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Greenpoint Gift Guide: Alter

With tomorrow being the 1st Annual Franklin Street Holiday Stroll, you most certainly will be stopping in to Alter for a gift or two.

Graphic canvas Tote bags by Jessica Crosby $20.00 – Greenpoint based illustrator Jessica Crosby creates these graphically pleasing canvas totes.It is Unisex and a great gift for that fashionably Eco conscious friend.

Women’s Osborn for ALTER shoes $149.00 – A collaboration between ALTER and Greenpoint’s own Osborn Design. Hand made in Guatemala with vintage fabrics from the ALTER archives.
ALTER (MEN)
109 Franklin St.
Brooklyn, NY 11222
718 784 8818
ALTER (WOMEN)
140 Franklin St.

Brooklyn, NY 11222
718 349 0203

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FettY x DKNY Exclusively at Alter


TONIGHT: FettY x DKNY Exclusively at Alter

We are proud to announce the highly anticipated release of the sneaker collaboration between Fetty of Brooklyn and DKNY on Wednesday February 20th, 2008 at 8:00 PM. Alter will be the only store in the United States to stock this limited run of 24 sneakers. There will be 12 Men’s/$195 each and 12 Women’s/$175 each.

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