Wondering what will fill the space (more like a void) that was the former Veronica People’s Club?
Broken Land (105 Franklin St) has come. And they are opening their doors tonight – Thursday, 6/6 at 9pm!
I sat down with bar manager, Ryan Wood and one of the owners, Julia Arnold, amidst the flurry of prepping for their opening party tonight.
GP: What’s the concept of “Broken Land”?
BL: We choose “Broken Land” because it was the original name the Dutch gave Brooklyn (Breukelen) and it was descriptive of the the area where Newtown Creek was: waving marshlands. Those marshlands are now known as Greenpoint. We wanted to create a bar “where we would want to be.”
GP: I’m very interested in the process of transformation. Who are the owners? What was the “Eureka” moment?
Julia: The owners are Tim Murray and Julia Arnold. This was our first foray in doing a bar. In 2011, at Union Pool, around thanksgiving, Tim approached me with the idea and I have been looking for something to invest in and it was literally a light bulb and I didn’t even hesitate. We were initially searching in Bushwick, but I happened to be walking by on Franklin to Alter. There was a sign that this space was for rent. Since then we’ve been working on the bar.
GP: What should we expect from Broken Land? What are your defining cocktails/menu?
BL: We’re still in the Beta Menu right now and we are in discussion about having small plates and hopefully waffles by the 4th of July. We have an amazing drink program where fancy cocktails can rub elbows with dive staples like beer and shot combos.
Ryan: Our defining cocktails would be the Old Fashioned, which is going back to it’s roots: bitters, whiskey and syrup; everything else is just extra. We try to give you the best Old Fashioned for the best price; it will always be $8.
Ryan: Well, I grew up in texas and there’s this beer called the Shiner and we lovingly call it the “Fresca” beer. That and a shot of whiskey is what we call a “Frisky” which is perfect for summers outdoors. We also make this drink called the “Fixie” ( a quite apt name for the nabe) which is our version of the Bicyclette with Cynar, a bitter from artichoke and mixed with a prosecco.
We can’t wait to for their opening party tonight! RSVP.