Stop by Brouwerij Lane (78 Greenpoint Ave.) tonight for the opening of Self-Distributed: a new photo series by Matt Coats, local photographer and beer consumer, who spent his summer vacation tracking down and photographing craft brewers in NYC that self distribute their wares. For many small breweries, self distribution is a critical business move. While extremely physical and time consuming, small breweries can gain an extra 25-30% income that they would otherwise be yielding to distributors. On top of the percentage cut, self-distribution methods harken back to an old-timey era of business, when manufacturers and retailers connected on a more neighborly level.
Check out the opening tonight, Sept. 18, 7 pm-close, at Brouwerij Lane, and try some of the beers made by the makers in Matt’s work! The show will be up all month long. Some of the breweries on tap tonight include: Singlecut Beersmiths, Gun Hill Brewing Company, Finback Brewery, Transmitter Brewing, Dirck the Norseman(aka Greenpoint Beer & Ale Co.), Rockaway Brewing Co., and Other Half Brewing Company.
WEDNESDAY 9/17 * War Correspondents @ Brooklyn Brewery (79 North 11th St) 7:30pm, $25, New Yorker staff writer Philip Gourevitch will be interviewed by Brooklyn Brewery founder and former AP Middle East correspondent Steve Hindy, More info
* Wunderkind Trivia Night @ Verboten (54 North 11th St) 8pm, FREE, A heated, team-based battle of wits that will test both your brain and your liver with challenging questions and cool prizes, More info
Need some father’s day gift inspiration? There’s plenty of cool stuff to give right here in your own backyard! Here’s a short list of ideas (which is admittedly in no way comprehensive, as there are so many more awesome small businesses here in north Brooklyn, so feel free to add to the list of ideas in the comments section).
1. Tacos, La Norteña / Vamos Al Tequila 2. Fine craft beers, Brouwerij Lane 3. Engraved biz card case, In God We Trust 4. Nice new comb, Chopin Chemists 5. Vintage VHS, The Thing 6. Slice of pizza, Vinnie’s / Franklin Pizza 7. Fine colognes, Old Hollywood 8. Coveralls, Pop’s Popular Clothing 9. Succulants (a.k.a. plants that require minimal care), Homecoming (formerly known as Spina) 10. Donut, Peter Pan 11. Delicious cheeses and Keta candy, Eastern District 12. Sweet shades, Alter 13. A funny old tshirt, People of 2Morrow 14. Fancy and rare spirits, Duke’s Liquor Box 15. Beach tote, M. Carter 16. Pour over coffee maker, Budin 17. A nice rosé, Dandelion Wine 18. Polish chocolates, Slodycze Wedel 19. A whole, fresh fish, Pura Vida Stand at McCarren Park Greenmarket 20. Stool for sitting and pondering, Bklyn Curated 21. Basketball, BQ Sports 22. Cool kicks, Wolves Within 23. Vintage vinyl, Permanent Records / Academy Records / Co-op 87 / Records Grouch 24. Portable bike pump and other biking accessories, Silk Road Cycles / B’s Bikes / Greenpoint Bikes 25. Bobbers and other fishing accessories, Dream Fishing Tackle 26. Polish sausages, smoked meats, and pickles, Nassau Meat Market / Mazur Meak Market (and so many more!) 27. A good book, like this one about the Pogues, Word.
There’s plenty happening in Greenpoint’s food and drink scene right now. Here’s a few things you should know about:
NOW OPEN: Greenpoint Cheese + Meat Greenpoint Cheese + Meat softly opened their doors last week. We will have full coverage of all their tasty wares soon but in the meantime you should pop in and check out their delicious meats and cheeses for yourself (not to mention the fresh loaves from Bakeri)! The store is at 192 Driggs Ave and is currently open from 12-7pm Tuesday-Sunday (though these times are likely to change in the coming weeks…we will keep you updated). Continue reading →
Splendid news for beer lovers! Since last week your local beer drinking options just got a whole lot bigger: by 6,000 sq ft!
Yes, Friday night saw the long-awaited official opening of Dirck the Norseman (7 N 15th Street), a huge beer hall and brew pub run by Brouwerij Lane‘s Ed Raven and his team of brew experts. Continue reading →
Greenpoint’s freshest beer store, Brouwerij Lane (78 Greenpoint Ave), has a couple very exciting events happening beginning tonight and continuing this Saturday (10/26). Along with cold, crisp autumn days are freshly brewed wet hop harvest and pumpkin ales! All day Saturday, Oktober 26th, beginning at Noon, Brouwerij Lane will feature plenty of seasonally delicious beers, seasonal food and fun! There’s nothing better on a crisp autumn day than freshly brewed pumpkin ale, except when the ale is tapped from the cask and poured from an actual pumpkin!
And tonight Thursday 10/24) from 6-10pm, Brouwerij Lane will be ushering in a new era of modern French breweries with Pays Flamand. Brewer Mathieu Lesenne will be here to share with you his wonderful beers such as the hoppy blonde Anosteké as well as his collaboration with Norway’s Nøgne Ø titled Prototype Juniper Porter. Just to sweeten the deal we’ll be pouring the Nøgne collaboration with French Brewery Page 24 a Rubarb IPA as well as a keg of French Canadian brewery Trou Du Diable Dubai Pillée double IPA. To compliment your sipping, we’ll be accompanied by French jams from DJ Bocky. It’ll be a blast!
Ed Raven, of Raven Importing Company and owner of Brouwerij Lane, promised that the new brewery he is opening called Grain Terminal, along with a bar/restaurant called Dirck The Norseman will be – “the most awesome sunset beer drinking spot in Brooklyn.”
Sounds great right? When I visited the huge warehouse space on No. 15th St and Franklin St. in Greenpoint, which has a view of the Manhattan skyline and Bushwick Inlet, my next question was when is it going to open? Continue reading →
About 30 or so young Greenpointers lazed around Brouwerij Lane (78 Greenpoint Ave) last Thursday, drinking free craft beer from plastic cups and, time to time, gazing at pictures of cats and meme-inspired captions scrawled on canvases.
Artist Scott Chasse, creator of “OMG Webcats,” casually bearded, wearing a loose, unbuttoned shirt, popped around the room. Is there a hidden message to these trite, pop-culture images that have been art-ified?
Chasse says it’s more about the craft than any hard-to-discern message. ”It’s not trying to make anyone think too hard. Yet it took a lot of thought into it to make it that way,” he said. Chasse, who lives and works in Greenpoint (he runs the Calico gallery at 67 West Street), aims to create images that impress without challenging.
“I don’t want anybody to feel as though it’s inaccessible or that you can’t understand it,” he added. Continue reading →
Join us as we attempt to “un-bro” Brouwerij Lane (78 Greenpoint Ave) on Sunday August 4, 2013 from 5-7pm with Terrarium Class Succulents Edition with Claire Typaldos.
Living in a small apartment with less than ideal lighting conditions make terrariums a gorgeous and fun way to green you space. Terrariums are very low-maintenance and our succulents terrariums will be even easier to maintain!
Claire’s terrariums classes are such a hit and sell out fast so reserve your terrarium ASAP!
$50 – includes all the supplies and plants you need to make a gorgeous terrarium, plus a free beer courtesy of Brouwerij Lane!
A few years ago, a beer store quietly nestled into the space between the old Coco 66/68 and the corner delis. Ever since, Brouwerij Lane has managed to bring to the neighborhood access to and love for those beers that even the best-stocked specialty stores have trouble finding.
This month, on December 12, they participated in a sale that put even their exceptional tap list to shame: the one-time-only release of what many consider to be the world’s best beer, the Trappist abbey Westvleteren’s XII.
Long story short, this stuff is usually only available by making the trek to the abbey in Belgium. The monks needed a new roof for the abbey, and financed it with a one-time international sale of their already world-renowned beer.
Naturally, even before the beer was actually sold it was the subject of many a column-filling news piece. I was lucky enough to run into Erik Olsen, of Brouwerij Lane, at the Greenpointers Holiday Market this year and place an advance order for a gift set.
He told me what the process was like to distribute one of the world’s rarest beers.
Erik was contacted by one of his distributors a few weeks prior to the December 12th sale date and offered the chance to distribute the beer. Most interesting were the restrictions placed on the sale: although the beer could definitely have retailed for much more, distributors were prohibited from selling individual bottles and encouraged to only sell a single six-bottle gift set to each customer for $85.
While this might seem pricey, stores like Brouwerij Lane aren’t making a profit off this – they paid $82.50 for each box and were limited to between 16 and 80 gift sets. Of the 20 they ended up buying, they had pre-orders for every one of those before they released them on the 12th. That hasn’t stopped beer hunters from calling them non-stop about it – three calls just in the time it took to answer my questions. This has also fostered a thriving resale market in flagrant violation of the monks’ wishes for the sale. Sadly, none of the beer scalpers responded to my emails so I can’t say if people actually pay this much, but the asking price seems to be at least $400 for the set and as much as $1,000.
Even if you didn’t manage to get your paws on a Westy, Brouwerij Lane is a great spot to pick up bottles for your co-workers and a fresh pint for yourself. Many consider the Westvleteren to be highly regarded more for its rarity than flavor, so there’s plenty of other Trappist beers on their shelves if you’d like to see what all the fuss was about.