Williamsburg’s Baba Cool (47 Withers St.) is shaking things up this fall. The warm, relaxed restaurant and bar has started the process of rebranding to simply “Baba” with a new logo and Instagram handle.
Baba Cool will be operating “as is” through the end of September and will undergo a more formal change “sometime in October,” according to owner Gabriella Mann.
Mann explained that the rebranded Baba…
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As a fan of Baba Cool in its current incarnation, this feels less like a pivot and more like a cash grab: Reduce menu selection, affordability and portions while raising prices and making higher margin on alcohol under the guise of convincing trust fund kids that they’re being whisked away to Provence at the bottom of a wine glass.