Thursday Spotlight: Sustainable Work Blooms at Greenpoint’s Flower Clvb

Flower Clvb at the Greenpointers Spring Flower Power Market
Our Thursday Spotlights often feature the multitude of painters, ceramists, and cartoonists in our colorful neighborhood. But Greenpoint’s cultural scene reaches far beyond visual artists, and florist Grace McDonald more than proves that with her small business, Flower Clvb. A sustainable, creative medium, floral designs are a vital part of many a celebration, as Grace below outlines. Get to know her work — and favorite flower — below!
Greenpointers: How long have you been in Brooklyn and where is your businesses based out of?
Grace McDonald: I have lived in Brooklyn since 2013 and I am a studio florist based in Greenpoint.

Flowers is such an interesting and lovely medium, how’d you get into this type of artistry?
I come from an arts administration background where my primary duties involve connecting contemporary artists with youth. Floral design combines my love for art, nature, and coordinating as I administer an experience for clients that brings out the full expression of who they are. Working with my hands and in a medium that grows from the earth is deeply satisfying to me.

What kinds of requests would you say make up the bulk of your business?
Most of my clients are brides, however I am beginning to receive more inquiries from companies who are interested in planning a fun team building activity or who need flowers for corporate events.

Where do you source your flowers from?
During spring, summer and fall, I try to source as much of my flowers as possible from local farms and supplement with beautiful blooms I find on the 28th Street Flower Market. There are also great local blooms at certain wholesalers at the market as well. During the winter months, I primarily buy from the 28th Street Flower Market or from a local wholesaler in New Jersey that is often able to find me blooms that are American-grown, if not local. I have also found the Union Square Greenmarket to have really incredible and affordable local flowers in the summer.

Are there any kinds of projects you love working on?
I love experimenting with challenging large-scale installations. I am always looking for interesting alternatives for installing without floral foam since floral foam is so bad for the environment. There is almost always a foam-free solution, it just might take a little time, creativity, and the hands of a great team.

One more question: what’s your favorite flower?
I absolutely love poppies. I love how hairy the stems are and how their blooms are often covered in little pods when you buy them. They are a flower that surprises you when they emerge from their pods and I think there is something mysterious and whimsical about them.

About Billy McEntee

Billy McEntee has been fortunate to work for arts non-profits in Boston, Denver, Berkeley, and now New York. His writing has appeared in The Brooklyn Rail, Vanity Fair, American Theatre, HowlRound, Observer, and others. He's usually getting wine at Dandelion or eating cookies at Archestratus.

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