24-Hour Cafe Bagelogy Opening Early 2019 on Manhattan Avenue

A 24-hour cafe featuring hand-rolled bagels and a full-scale juice bar named Bagelogy is scheduled to open early next year at 699 Manhattan Ave.

The new cafe will be housed in three former commercial stores, including the former Greenpoint Finest Deli in the front, and will be outfitted with porcelain tiles, custom-designed tables, and floor-to-ceiling windows.

Bagelogy’s side entrance on Norman Avenue

Owner Sam Kaplan, who was born and raised on Norman Avenue, is in the process of adding bathrooms and seating capacity for 30 customers in the space with the help of an architectural team.

Kaplan emphasizes fresh ingredients when describing the future menu options. “We are gonna go above Boar’s Head, we’re not doing processed meats,” he said. Customers can expect hand-carved roast beef, hand-sliced lox and eight to 10 choices of tofu cream cheese along with traditional cream cheese options made in-house.

With the advantage of being both the landlords and business owners, Kaplan and his business partner Adam Alsorra say they want to pass a discount down to their future customers: “A lot of other cafes that do what we do would have to charge $15. We have hand-sliced lox sandwiches that we’re pricing at around $10 – $11,” Alsorra said.

The partners also own and operate Smith Street Bagels (202 Smith St.) in Brooklyn, which they plan to eventually rebrand to Bagelogy, along with plans to open a yet-to-be-determined third location in Brooklyn.

Manhattan Avenue has no shortage of bagels with Frankel’s (631 Manhattan Ave.), Baker’s Dozen (788 Manhattan Ave.) and Bread Brothers Bagel Cafe (912 Manhattan Ave.), but Bagelogy will be Greenpoint’s only 24-hour bagel outlet. A potential for outdoor seating (pending approval) on Norman Avenue adjacent to the G train entrance would also separate Bagelogy from the competition.

A tentative opening month for Bagelogy is February or March 2019, depending on the culmination of the renovations and the city permitting process.

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