Bagelogy Rebrands to Bagel Point Ahead of Opening

Rendering of Bagel Point at 699 Manhattan Ave.

Greenpoitners reported last month on the forthcoming opening of Bagelogy and the Instagram post received multiple comments bemoaning the name. Owner Sam Kaplan heard the community feedback and decided that the name Bagel Point better represents the neighborhood. Kaplan said that many locals have stopped by to compliment the new space as it comes together, but the compliments also came with constructive criticism on the ‘Bagelogy’ name, as many people said it was awkward to pronounce.

As construction finishes up in the coming months and the business obtains proper permits from the city, Kaplan is hoping for an early spring opening. Kaplan who was born and raised just steps from the new business said that ‘the point’ was sometimes used to identify Greenpoint and that the new name feels more natural and less corporate. We will keep you posted as the opening date is announced.

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24-Hour Cafe Bagelogy Opening Early 2019 on Manhattan Avenue

A 24-hour cafe featuring hand-rolled bagels and a full-scale juice bar named Bagelogy is scheduled to open early next year at 699 Manhattan Ave.

The new cafe will be housed in three former commercial stores, including the former Greenpoint Finest Deli in the front, and will be outfitted with porcelain tiles, custom-designed tables, and floor-to-ceiling windows.

Bagelogy’s side entrance on Norman Avenue

Owner Sam Kaplan, who was born and raised on Norman Avenue, is in the process of adding bathrooms and seating capacity for 30 customers in the space with the help of an architectural team.

Kaplan emphasizes fresh ingredients when describing the future menu options. “We are gonna go above Boar’s Head, we’re not doing processed meats,” he said. Customers can expect hand-carved roast beef, hand-sliced lox and eight to 10 choices of tofu cream cheese along with traditional cream cheese options made in-house. Continue reading

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