One of Williamsburg’s newest eateries currently has only one thing on the menu. Paolina (287 Bedford Ave.) sells falafel pitas.
Customers can customize their pitas with a variety of toppings like cucumber, onions, and cabbage, and no matter the fillings, every pita is $14.
Paolina’s pitas have gained a cult following and sell out almost every day. When Greenpointers visited, a steady stream of customers piled in, and owner Gabriel did not stop stuffing pitas the entire visit. One employee said that the pitas have been “selling out really early, around 6 or 7 p.m.” depending on the day.
Gabriel told Greenpointers that soon he plans to offer rice platters in addition to pitas, so that there is a completely gluten-free option. “Everything is vegan, soy-free, and nut-free,” he added.
Paolina is a very small storefront on busy Bedford Avenue with limited seating in the form of several stools lining the counter and a few lawn chairs on the sidewalk.
The newcomer is open Tuesday through Sunday from noon until they sell out.
I’m always curious to try new places, but the falafel sandwich at Oasis (less than a 10 minute walk from Paolina) is like six bucks and consistently delicious!