Woops! Brings Colorful Macarons to Norman Ave

Woops! comes to Greenpoint  Image: Woops Greenpoint/Instagram

A few years ago, a group of friends began serving up coffee shop treats at the whimsical Woops! Bakeshop over on Driggs Avenue and North 7th Street. Little did they know, they were starting what is now the nation’s largest macaron chain. And finally, one of their franchises is coming to Greenpoint with the opening of Woops! Greenpoint on Sunday in the former Lunchbox space at 120 Norman Avenue. The new spot will be helmed by Michelle and Monserrate Irizarry, two longtime Brooklynites (Monserrate is a born and bred Williamsburger) who are fulfilling their lifelong dream of opening a cafe, and Greenpointers readers can get a special treat when they stop by Sunday or Monday.

Image: Julia Moak

The path towards this new location all began when Michelle decided to be a stay-at-home mom after having their first daughter. She developed the frequent habit of stopping into that Driggs Avenue store for an afternoon coffee and a treat, and it was there that she noticed a flyer regarding franchising with Woops!. Her and her husband reached out to the owners and ultimately spent a year working side-by-side with their team for training. Already living in and loving Greenpoint, they couldn’t help but want to open their location in the neighborhood. “Giving back to our community in any way is what we pride ourselves in, and we are very grateful and blessed to have this opportunity,” says Michelle. If you’ve ever visited the Driggs Ave shop, the offerings will be about the same, with everything made on-site. In addition to those delicate French macarons, they’ll be serving sandwiches, select pastries, and a regular coffee shop menu. And once their permit is passed in the coming weeks, they’ll be the first Woops! location to have beer and wine.

Woops! was originally scheduled to open this weekend, but they’ve hit a couple of delays. When they do open, stop by, mention “Greenpointers” and you will get a free macaron with any purchase. Welcome to the neighborhood!

About Siobhan Wallace

Siobhan Wallace is a freelance writer & editor. She co-founded the food blog Blondie & Brownie in 2008 and co-authored "New York à la Cart: Recipes and Stories from the Big Apple's Best Food Trucks" (Running Press, 2013).

1 Comment

  1. Lindsay Aiello says:

    I work with Monty. I am looking for red white and blue macaroons for my oath ceremony near city hall in a private ceremony at 1pm August 10th performed by my friend judge Lorna Schofield at 40 center street, Thurgood Marshall federal courthouse. There will be approx 20 people attending. I would look for a delivery to this address in the morning.

    Thank you very much. Lindsay Aiello

    Reply

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