The Mutual: A Greener Way To Give And Receive

Lately, I have been having a major shopping dilemma. After watching, The Story of Stuff (100 times), I need to figure out how to STOP being part of the problem of creating toxic products (clothing, food products, electronics, etc) – especially as a resident of Greenpoint, where we process almost half of the city’s garbage. I need some stuff, but I need to consider the environment and my health when making purchasing decisions.

This is where Dan, founder of a new company called The Mutual, comes in. We met at Urban Rustic, a quick walk from his office space at The Yard. After working at a big marketing firm, Dan did a lot of research and discovered “the green gap,” that is “66% of the U.S. population wants to live greener but doesn’t fulfill on that intent.”

We both looked down at our plastic ice coffee cups. Point taken. Continue reading →