by Emma Davey I’m just gonna say it — brands have entered their goofy era.
There was the Hermès fitness class, which incorporated the brand’s iconic scarves, KITH Treats selling celebrity-approved cereal concoctions and embossed waffle cones, and the UGG Feel House.
Now Chanel,who recently opened a beauty and fragrance store on North 6th Street, announced its new Lucky Chance Diner pop-up taking place at 225 Wythe Avenue, from September 8-10. Considering the brand used to be…
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Greenpointers has covered Greenpoint & Williamsburg since 2007 — community boards, rezoning fights, local businesses, and the people whose lives and work give the neighborhood its character. Local news is collapsing across the country, but we're still here: independently owned, no corporate backing, no paywall. 18+ years, 280k+ monthly readers and followers, funded by the community we serve.
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“I’m just gonna say it — brands have entered their goofy era.”
It’s just marketing, and this publication is giving them free advertising. You fell for their trick.