6 Ways to Improve Your Business’s Online Presence

If there’s anything I’ve learned consulting business owners in the last 15 years, it’s that they like free and easy ways to increase sales. In the world of digital marketing, there’s no shortage of ways to increase sales (Email marketing, social, AdWords, affiliate marketing, SEO, content), but how many of them are free and easy? Well, that’s what I’m going to show you in this article.

  1. Make sure your website is mobile. Since 2014, more people use their mobile devices than desktops to search and shop. If your website isn’t mobile, Google may not place you on the first page. If you’re not sure if your website is mobile friendly, use this free tool from Google.
  2. Claim your business on Google Maps. Most business owners I talk to don’t even know that they can control their listing on Google Maps. More people use Google Maps than any other mapping service. You can even control which pictures show up, hours of operation, and you can respond to reviews. Here’s a graphic that shows all the benefits.
  3. Claim your business on Apple Maps. Similar to Google, Apple has their own mapping service. Although not as popular, it’s still another way for your business to be discovered.
  4. Claim your business on Yelp. 146 million users, Yelp is a powerful marketing tool. Follow these steps to claim your business on Yelp.
  5. Post to social media. Don’t feel like you have to commit to posting a dozen times a day. Just have an active social media account and posting once a week is enough for most small businesses to increase their online presence.
  6. Appear on the first page of Google. The first organic position on the first page of Google receives 33% of the clicks on average. That’s a lot of traffic if you rank for “coffee shop brooklyn”, for example. There are simple things you can do to your website to make sure that your business shows up on the first page. Not sure what’s holding your site back? Use this SEO audit tool and get a list of all the issues that you need to fix.

Sponsored by Tell Me Your Goal, a marketing agency based in Greenpoint led by Steven Matt. He is the former Vice President of Digital Marketing for JPMorgan Chase & Co. In the evenings, he teaches Digital Marketing at General Assembly and at NYC Business Solutions. He has a BA in Communications Design from Pratt Institute and a Master’s Degree in Management & Technology from NYU. He’s a certified Digital Marketing Instructor for General Assembly and NYC Business Solutions.

Location: 28 Box Street, Brooklyn NY 11222

Hours: Monday-Friday (9am-5pm) | Saturday-Sunday (9am-5pm)

Phone: (917) 231-4369

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