People of 2morrow Shutters, Shifts Focus To New Label

People of 2Morrow's former location at 65 Franklin St.
People of 2Morrow’s former location at 65 Franklin St.

Local bohemian vintage fashion, lifestyle and home goods boutique People of 2morrow (65 Franklin St.) has closed, with plans to expand their retail offerings online. People of 2morrow, which opened in 2013, was located in the same complex as vinyl mecca Academy Records Annex, kids store Flying Squirrel, the charming You & Yours Fine Vintage and behemoth Brooklyn Expo Center.

They’ve posted a statement on their front door, which lists their closing date as the 30th, though the windows have been papered over as of this morning:

“With bittersweet hearts we are announcing the closing of our brick & mortar Franklin St. location on September 30, 2016. The shop closing comes as a deliberate move to focus our time, energy, and resources on the continued growth of our thriving online market place and the launch of our Spring 2017 line of our private label, PO2M. Even though we’re leaving, we’re not going anywhere!

We’d like to send our heartfelt thanks to all of our loyal customers and friends who made our Franklin St. location such an unbelievable success. People of 2morrow was created with the vision of changing the way people wear and buy vintage with a modern, global twist, and providing an inspiring space in which to do so. Over the past three years of business, we have been able to do just that thanks to a passionate, creative community of customers, vendors and fellow businesses in Brooklyn and beyond. We couldn’t have done it without you, and we can’t wait to invite you on the rest of our journey as an even more eco-conscious private label brand online.”

The rest of their letter asks people to follow them on Instagram to shop there, and sign up for their mailing list on their site to keep up-to-date on the launch of their new private label PO2M. They will have a booth at popup vintage show A Current Affair on October 8th and 9th at Industry City in Sunset Park.

Bon voyage, People of 2morrow! We will definitely miss the fragrant scent of palo santo drifting onto the sidewalk and luring us into your beautifully curated space.

About Megan Penmann

Formerly the Content Manager for Greenpointers, Megan is also a freelance creative director, writer, DJ and jane of all trades living in in Greenpoint, Brooklyn.

4 Comments

  1. Nicole says:

    Where will we go to buy overpriced Goodwill clothes and useless shit with triangles all over them?

    Reply
    • Sybil says:

      Hello, if you were a customer at the shop , you would have realized that People of 2morrow purchased vintage, and designer clothing from **walk in** local sellers, and dealers. It was a buy-sell-trade shop, which gave a decent price for high quality, gently used clothing and accessories to local sellers. Yes sure some clothes might have been purchased at Goodwill or at the Salvation Army for resale , no differnt from all other resale vintage stores.. Your remarks seem harsh and unnessary

      Reply
  2. Stacey says:

    The Owner writes that it was a “deliberate move” and the store was an “unbelievable success”. Hmmm hate to break the news to ya’ll at People of Yesterday, but your merchandise was grossly overpriced, your consignment model screwed over local Artists and your store failed because no one wants to pay for used crap they can find for themselves for a dollar at the local Salvation Army.

    Reply
    • Sybil says:

      Hello,
      Aftering reading your comment regarding People of 2morrow consignment model, we realized you were misinformed or just spreading incorrect information publicly . One of P02M model was buying all merchandise “outright ” from local sellers and artisans. They very rarely agree to do consigment with artisans. Suggusted retail price is based from the artisans request not the store.

      People of 2morrow purchased vintage, and designer clothing from **walk in** local sellers, and dealers. It was a buy-sell-trade shop, which gave a decent price for high quality, gently used clothing and accessories to local sellers. Yes sure some clothes might have been purchased at Goodwill or at the Salvation Army for resale , no different from all other resale vintage stores.. Your remarks seem harsh and unnessary

      Reply

Leave a Comment

Your email address will not be published. Required fields are marked *