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Jade Elzien in her shop, Violet Pepper.

When Franklin Street first started to become a shopping destination, one of the first people I met there was Jade Elzien, who was then working at one of Greenpoint’s earliest boutiques, Dalaga. Her upbeat attitude, warmth and genuine personality helped me feel comfortable and excited for what the neighborhood had in store. So it was very exciting to find out that she was opening her OWN boutique,

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