The number one rule in skincare? Always wear sunscreen. The number one rule in launching a new enterprise in New York City? Always get those permits.
Cost-effective skincare brand The Ordinary might have the former covered, but they fell short of expectations for the latter, scuttling service on its planned free shuttle bus that just launched last week.
The bus, which took passengers from Domino Park to Prospect Park, had been up and running for…
