Despite Williamsburg’s renaissance of hand-painted billboard ads (for better or worse), the art and artistry of the hand-painted business sign is sick and dying. But for at least one weekend in Greenpoint, this motif of Americana, the hand-painted sign, specifically the roadside motel sign, is very much alive and well.

“Everything was like ‘look over here!’ It’s so heavy in how it influences my painting practice, my design work, everything. It’s just like the way…

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