Not Work Related may boast the Picasso of ceramists: Sarah Hussaini, a mainstay Brooklynite, a pottery virtuoso, and a Greenpointers market favorite. (Catch her and her ceramic wonders at our spring market on April 22!) In this week’s Thursday Spotlight, we caught up with Sarah and discussed her fresh Instagram, the “succulent mansions” she creates for plants, and her budding career (no pun intended).
Greenpointers: Can you tell me about the origin of the company name?
Sarah Hussaini: When I formally started Not Work Related, I was working at one of the largest global architectural practices in the city. It was everything I hated about the corporate office: stiff, uptight, cold, vicious hours. Needless to say, working there was killing me slowly. “Not Work Related” was purposely steered in the opposite direction: I wanted the pieces to have character, to be fun and whimsical, and to be things that brought personality back into our overly serious lives.
GP: Where do you work out of/where do you create your products?
GP: Your products are like mansions for succulents—they’re such pretty ways to house the plants. Why do you think the trend of these tiny but mighty plants persists?
SH: Thank you — that is so kind! I think that in New York City and across the US this new working generation is busier than ever; we are all struggling to balance our jobs with our lives. It often means that we are never home and succulents are able to thrive off of that casual neglect! They are super resilient and that’s crucial.
That being said, it does feel like an information overload sometimes when you scroll through your feed. For this reason, I keep my personal Instagram free from all businesses and companies, so I can focus on people and not products!