“I get excited every time I drive in – I love it here, and I’m excited to build relationships here,” Danny Laniado, retail project manager at JUS by Julie, commented as he surveyed his shop’s construction.
At the corner of Nassau and Manhattan, JUS by Julie is building its fourth Brooklyn location. “All this was supposed to be a Starbucks,” Laniado continues. “[but] I woke up one morning and I said, ‘this might be something.’ Next stop: Greenpoint.”
JUS by Julie, opening in about a week, touts 100% vegan, certified kosher, GMO-free, and gluten-free soups, juices, cleanses, and salads made with ingredients from local farms and blended in their central Brooklyn warehouse. “The benefit that we have as a company is that we don’t blend on site, so there’s no noises…we can communicate with customers, and give them a place to relax and enjoy,” Laniado said.
Unlike Greenpoint’s assortment of competing juice bars, JUS by Julie is promoting a blended alternative to cold-press juices with more nutrients staying intact, and a knowledgeable staff that includes a certified nutritionist onsite for consultations. (Psst…they’re also looking to hire more.) “There’s no designated juice bar that can help people understand the health benefits…all our employees have to study [our products] forwards and backwards,” said Laniado.
On the building’s exterior, a 16’x21’ wall lines the corner of the intersection, right above the northwest entrance to the G. “I know this is such an artistic community, and I want to be able to give them something…this is your wall,” said Laniado. JUS by Julie makes a point to personalize each store for their individual locations to best reflect the community, both in interior and, now exterior design.
To that end, Laniado and JUS by Julie want to enlist Greenpoint’s artists for a mural. The design is open-ended and the artist is being selected from the Greenpointers.com community of readers. Interested parties should contact Danny Laniado, retail project manager, at danny@jusbyjulie.com with pitches, sketches, and past work with “Greenpoint mural” in the subject line.
JUS by Julie will be opening their fourth store at 629 Manhattan ave. before mid-February, with an exclusive 3-day cleanse (18 juice) promotion for Greenpoint patrons.
Possible followup : review of their juice cleanse?