Stop by Brouwerij Lane (78 Greenpoint Ave.) tonight for the opening of Self-Distributed: a new photo series by Matt Coats, local photographer and beer consumer, who spent his summer vacation tracking down and photographing craft brewers in NYC that self distribute their wares. For many small breweries, self distribution is a critical business move. While extremely physical and time consuming, small breweries can gain an extra 25-30% income that they would otherwise be yielding to distributors. On top of the percentage cut, self-distribution methods harken back to an old-timey era of business, when manufacturers and retailers connected on a more neighborly level.
Check out the opening tonight, Sept. 18, 7 pm-close, at Brouwerij Lane, and try some of the beers made by the makers in Matt’s work! The show will be up all month long. Some of the breweries on tap tonight include: Singlecut Beersmiths, Gun Hill Brewing Company, Finback Brewery, Transmitter Brewing, Dirck the Norseman(aka Greenpoint Beer & Ale Co.), Rockaway Brewing Co., and Other Half Brewing Company.