Even thought there actually is a Williamsburg in Virginia, this little quip is referring to our neighbor. Seems Richmond is dealing with a hipster plague of their own.
Unfortunately, the recent onslaught of ironic humor in popular culture is frequently enough to rub one’s nerves raw, and Mcdonald’s pieces fall a little flat. (If I see one more hipster kid who’s skinnier and shorter than I am dressed in a Wu-Tang T-shirt and Wranglers, I’ll scream.) Maybe Richmond — which really must rival the über-trendy Williamsburg area of Brooklyn in hipsters per capita — is just inured to this approach to life, making Mcdonald’s efforts to bring celebrity worship and horror movies under the microscope a little tame for our town.