paulie gee’s greenpoint

Paulie Gee’s to Celebrate 10th Anniversary at Original Greenpoint Pizzeria With Throwback Menu, Pricing and Staff

Paulie Gee’s owner Paul Giannone in front of his Greenpoint Avenue pizza mecca.
Paulie Gee’s (50 Greenpoint Ave.) will mark a decade in the neighborhood next week with a throwback celebration featuring the original menu and many of the opening night staff to make the magical pies that continue to draw crowds years later.
Inside the cozy Paulie Gee’s on Greenpoint Avnue.
Owner Paul Giannone opened the Neapolitan-inspired pizza destination in Greenpoint in March of 2010 and has since expanded with the instant classic NYC-style Paulie G’s Slice Shop on Franklin Street and a dedicated pizza kiosk at Madison Square Garden; not to mention the Paulie Gee’s restaurants that have opened in Illinois, Ohio and Maryland.
For the 10 year anniversary celebration happening on Monday (3/9), Pauli Gee’s menu will include the pies from opening night and some surprises, as Paulie Gee’s shared on Instagram:

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Paulie Gee & The Brotherhood of Pizza Entrepreneurs – Part V: Franchise Expansion

Paulie Gee's North Short in Columbus, Ohio
Paulie Gee’s North Short in Columbus, Ohio

This is the final installment of a five-part series. Read Part I, Part II, Part III, Part IV.

Part V: Franchise Expansion

“If you talk to a lawyer,” Paulie informs me, “and you talk to the F.T.C., they’ll tell ya that they’re franchises… but my intention is to build a brotherhood of pizza entrepreneurs, ok? I told the lawyers what I wanted to do. They told me I had to form a franchise company. They told me what it would cost to do that. So I decided to ask another lawyer. I told em what I wanted to do, they told me that I had to form a franchise company. So I asked a third lawyer. Third lawyer? Franchise company. So, I bit the bullet and I did that. But really I build personal relationships with these people. They come in, ya know, when they can, they work with me… Derrick, who is gonna open up with me in Chicago, he contacted me for advice and I was itching to do something in Chicago, I had read about Wicker Park which is a great neighborhood… and when I talked with him, I said, where ya thinking about opening and he said ya know, Naperville, or something… he had a mobile business already making pizza out that way, Za Pie… he thinks it was a nice name. Hopefully he’s not reading this. In any case, I said, that’s too bad because I was hoping to maybe do something with somebody in Wicker Park. And about five minutes later we were on our way.”

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Paulie Gee & The Brotherhood of Pizza Entrepreneurs – Part IV: Location, Location, Location

Paulie Gee on Greenpoint Avenue
Paulie Gee on Greenpoint Avenue

This story is presented in five parts, read Part I and Part II and Part III.

Part IV: Location, Location, Location

Besides the potential for press coverage if Paulie Gee opened his pizzeria in New York City, another benefit was the cost of a liquor license: $140,000 for a license in New Jersey versus $505/year for a beer and wine license in New York City. But of course, Paulie would still need investors. “I own 80% of this place,” says Paulie. “But I do have investors. And a friend of mine, one of my oldest friends really, helped me, and he didn’t even know it at the time. He said, ‘Those investors, they’re gonna wanna know that you’re spending 100% of your time thinking about your restaurant and not your day job. But they wouldn’t mind if you took extra salary to make up for that.’ And that kinda opened up my mind on that. I said, ‘I’m gonna do this, this is great.’ And I started looking in Manhattan a little bit…  but Brooklyn was calling me home.”

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Paulie Gee & The Brotherhood of Pizza Entrepreneurs – Part I: No More Takeout

Paulie Gee behind the bar at Paulie Gee's, 60 Greenpoint Avenue
Paulie Gee behind the bar at Paulie Gee’s, 60 Greenpoint Ave. Photo: Andy Smith

Editor’s note: this story is presented in five parts, stay tuned!

 

Part I: No More Takeout

To live in Greenpoint is to know Paulie Gee’s pizzeria. Since the restaurant first opened on Greenpoint Avenue in 2010, Paulie Gee’s became first a neighborhood institution, then a dining destination, and now an ethos unto itself, captained by none other than Paul Giannone himself (a.k.a. “Paulie Gee”).

Dining at Paulie Gee’s is truly an experience, if you can get in. Like many Brooklyn institutions, Paulie Gee’s does not take reservations. These days a line will form as early as 4pm for a table on the weekends. After 8pm? Fuggetaboutit. But if you do manage to get in, entering the restaurant is like entering a rustic pizza palace, a candle-lit cathedral of pie. Continue reading

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