Going into ice cream actually started as a joke for David Yoo. After beginning a career in fashion and advertising, he decided in 2012 that it was time for a change. A few jokes later, he came to the realization that “ice cream is like blank canvas” ready for creative interpretations, and getting into the ice cream business might allow for the real hands-on creative hijinks he was searching for. So he enrolled in the Penn State Ice Cream Short Course, Class of 2013; gave his job a six-month notice; and by Friday, September 13th, Davey’s Ice Cream was open in the East Village. Late last summer, Davey’s brought their ice cream across the river to Bedford Avenue. Continue reading
ice cream sundaes
About eight years ago, Greenpointers began seeing the butter-yellow Van Leeuwen Artisan Ice Cream trucks popping up on our streets, often with one of the owners, Laura O’Neill and brothers Pete & Ben Van Leeuwen, inside. It didn’t take long—they were approached by a Whole Foods rep literally on their first day of business back in June 2008—for the Greenpoint locals to become the next big thing in ice cream. But of course, every “next big thing” in food needs a brick-and-mortar shop, and with their hearts already in the neighborhood, the team opened up their very first ice cream shop on Manhattan & Bedford in early spring 2010.
As co-founder Mohan Kumar tells it, OddFellows in Williamsburg has an origin as sweet as its ice cream.
“When Holiday was pregnant Sam [Mason] brought over ice cream, and she loved it. At the time I was looking to get out of what I was doing in real estate finance and do something more entrepreneurial, more creative,” Kumar shared. “A couple days later, she said, ‘Why don’t you talk to Sam about opening an ice cream shop?’ I said, ‘That’s a great idea.’ I approached Sam about that over a beer, I had half a business plan already written out, and that’s how it started.” Continue reading
Van Leeuwen’s flagship store in Williamsburg is having its official grand opening tomorrow, but tonight, for three glorious hours from 7pm-10pm, they will be handing out free ice cream scoops from the new store as a pre-opening treat. Continue reading