Hot Stuff from Greenpoint: Heatonist to Launch a Hot Sauce Tasting Room

Posted by Rosie | February 24, 2015

Ghost_Pepper_sauces_Heatonist_greenpoint — © Heatonist

What’s your go-to condiment? Mustard? Ketchup? Mayo? Even those of us with the blandest of palates have to admit that these tame old options can get boring after a while. In an attempt to spice up mealtimes, a growing number of people have started obsessively reaching for hot sauce but, as flame-haired heat master Noah Chaimberg will tell you, a really good hot sauce is much more than just a condiment, it’s actually a ‘food that goes on food.’

Noah is the founder of Greenpoint-born company HEATONIST. He sources naturally-made hot sauces from suppliers around the world and has them all available for purchase.

Heatonist was founded in September 2013, and Noah started out by hosting tastings at local events such as Brooklyn Night Bazaar and Greenpointers markets. Then, last February, the online store was launched, and rapidly gained a cult following.

Following the success of the mail order service, the dream has now grown even bigger and Noah and his team are in the process of creating the Heatonist Hot Sauce Tasting Room, which they hope will become a kind of global HQ and clubhouse for hot sauce-lovers everywhere.

Noah is currently in the final week of a Kickstarter to raise funds for the new shop front. We caught up with him at the work-in-progress store located on Wythe Avenue to hear more about the venture and discover some little known secrets about the hot stuff. Continue reading →

Category: Eat & Drink | Tags: chili, food and drink, Greenpoint, heatonist, Hot Honey, Hot Sauce, Hot Sauce Tasting Room, Noah Chaimberg, Rosie de Belgeonne, Williamsburg | 4 Comments

Foodis Operandi: Put An Egg On It

Posted by Tony L | May 30, 2013

Before the advent of the Bacon Age, when it was decided that everything goes better with bacon, I always thought that most things can be improved with one simple fried egg added to almost any dish. So, yeah, the egg came first. You really can take a not totally interesting dish to the next level by adding a sunny-side up, over easy or poached egg.

Here’s ten dishes made better with a fried egg:

1. Cheeseburger with Fried Egg. The image above was taken by me at bar & restaurant, Greenpoint Heights, of their “Brunch Burger” made with: smoked gouda, bacon, grass fed beef, pickles, tomato, onion, lettuce with cherry mayo and of course a messy egg that brings all the flavors together.

egg with chili — Chili with Fried Egg, Cheese and Hot Sauce

2. Chili with Fried Egg, Cheese and Hot Sauce. Homemade chili or even chili in a can sometimes doesn’t feel like a full meal unless it has that extra kick, like a fried egg. Let some grated cheese melt on the chili and make it a little extra spicy with some Cholula or Tapatio.

3. Ramen with Fried Egg. This is the most common combination you’ll find online and it turns a one dollar snack into a two dollar meal. It would be crazy not to include it on this list, however, I hit my Ramen limit way back in my third year in undergraduate school.

Continue reading →