If you went to Refinery29’s popup art show and totally Instagrammable 29 Rooms hosted inside a Greenpoint warehouse last year, you probably took at least 29 selfies. This weekend (Sept. 9–11) they’re hosting the event in Bushwick, and it promises to be bigger and better than last year, with a bit more brand involvement. But based on the way brands were integrated with last year’s event, it’ll still be a rad interactive fun house of style, culture, and technology. The exhibit features 29 fully art-directed rooms with each one decked out in a different visual theme.
Some of the rooms are designed by individual artists, others are taken over by various brands (including Perrier, Ulta, Papyrus, Google and Michael Kors), and some are collabs between artists and brands. Artist Baron Von Fancy, Broad City‘s Abbi Jacobson, singer Tinashe, actor Adrian Grenier, artistic director for Diesel Nicola Formichetti, RuPaul, makeup artist Ryan Burke, and interactive artist Daniel Rozin are all listed as collaborators. We’re psyched to see what they come up with.
“By bringing together an incredible roster of creative visionaries, we’re able to turn the values and ideas we stand for into multidimensional visceral experiences that elicit new emotions and create memorable moments,” says Refinery29 co-founder and Executive Creative Director Piera Gelardi.
This year’s 29 Rooms is set to be an awesome visual explosion worth checking out for fans of fun interactive art, and judging from last year’s crowds that brought more than 6,000 people, you’re probably better off getting there on the early side.
Friday, September 9, through Sunday, September 11 | 12 p.m. to 8 p.m.
8 Ingraham Street | Free, open to the public