by Geoff Cobb 
For generations, J. Joseph & Sons was a local business that occupied the entire block on Manhattan Avenue between Eagle and Freeman Streets.
Three generations ago, when Greenpointers could only afford furniture and electrical appliances in installments, the business thrived by trusting people with store credit. With its iconic orange and blue neon sign, the store became part of the fabric of local life. Though it changed hands, it did so within the family, and the…
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Greenpointers has covered Greenpoint & Williamsburg since 2007 — community boards, rezoning fights, local businesses, and the people whose lives and work give the neighborhood its character. Local news is collapsing across the country, but we're still here: independently owned, no corporate backing, no paywall. 18+ years, 280k+ monthly readers and followers, funded by the community we serve.
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