Spring may be off to a patchy start, but ice cream season is here regardless and local producers Van Leeuwen are on a roll right now. February saw the opening of a new store in the West Village, closely followed by the relocation of their Greenpoint outlet to a newer, bigger premises on Manhattan Avenue. Now, plans are underway for a flagship store on Wythe Avenue in Williamsburg, due to open mid-May.
The all-natural Greenpoint ice cream company was started in 2008 by Laura O’Neill and Ben and Pete Van Leeuwen, who set out to make ice cream using the finest possible ingredients. After initially selling their wares locally from two buttermilk-yellow ice cream trucks, rapid success soon saw them opening their own brick-and-mortar stores around NYC, and even branching out to LA, where they currently operate two trucks and have new stores in the pipeline. Their upcoming Williamsburg flagship is a marker of just how rapidly their ice cream empire has grown. Continue reading