This Saturday, October 19th (2-6PM) Cato’s Army & Navy (654 Manhattan Ave) is celebrating the Fall/Winter season with a Swedish twist! Everyone is invited to enjoy free coffee by local cafe Konditori and Peter Pan pastries while learning about waxing garments and the latest fashion collection by outdoor equipment & clothing brand Fjällräven.
Waxing is a natural way to increase wind and water resistance to your garment. And if you already own a Fjällräven piece, you can get it waxed by Fjällräven reps for free!
Beloved by all Greenpointers, Cato’s Army & Navy have remained in business for over 44 years by consistently carrying only the highest quality workwear and outdoor gear and according to co-owner Marcin Rak, Fjällräven has been an important brand to continue this tradition.
Marcin says, “this company’s principles really resonated with us.” “They are a perfect fit for our community and the type of brand we wanted in our store.” He went on to say that, “People in our neighborhood always cared about each other and their community.” “Having a company that cares passionately for the environment just made sense to us.” In fact, Fjällräven is joining the United Nation’s Fashion Industry Charter for Climate Action establishing itself as an industry leader in addressing climate change. Continue reading →
Since 1975, Cato’s (654 Manhattan Ave) has built its reputation on providing heritage American brands at affordable prices to the working men and women of Greenpoint. Carhartt, Dickie, Filson, Levi , Pendleton and Woolrich can all be found under one roof. But classic American brands that produce durable products are not the only focus of the Greenpoint consumer.
Companies that produce goods in an environmentally sustainable way is equally important. To address that need, Cato’s has expanded its brands this Fall to include Fjällräven — a company which prides itself on manufacturing environmentally sustainable gear and clothing.
Founded in Sweden in 1960, Fjällräven (Arctic Fox in Swedish) stresses environmentalism and is an industry leader in “eco” fabrics. Fabrics that are manufactured using less harmful chemicals. “Fjällräven was a natural addition to our Heritage Brands” says Marcin Rak, Cato’s Store Manager. “The company makes functional and durable products with an eye toward the environment.”
Fjällräven uses a proprietary fabric called G-1000 in all the outerwear garments carried at Cato’s. This is a blend of wax treated recycled polyester and organic cotton which is completely PFC free — ensuring a durable garment that is water resistant and windproof.
Garment manufacturers realize that consumers want them to find ways of reducing their carbon footprint. “Levi’s White Oak rigid unwashed denim was produced to fulfill Levi’s commitment to using less water and was the first environmentally focused product we brought into the store” says Ed Veneziano, Cato’s owner. “We are focused on continuing to add brands that Greenpointers want – durable, affordable brands from companies that care about the environment.”
Sponsored by Cato’s Army & Navy . Located on 654 Manhattan Ave, Cato’s has provided quality clothing at reasonable prices to Greenpoint for over 40 years! Visit them Monday-Saturday 10AM-8PM or Sundays from 11AM to 5pm. Mention Greenpointers and get a free gift with any purchase!