Hook & Cleaver, a new ‘beefsteak club’ had its official opening last night at 68 Greenpoint Avenue.
The steakhouse-cum-lounge-bar fills the space formerly occupied by Coco which closed its doors in October, just 10 months after opening in January 2014.
Hook & Cleaver is headed up by Chef Diane DiMeo, famed for appearances on TV cooking shows such as ‘The Taste’ and ‘Chopped’. She is partnering up with Brooklyn Meat Club to bring diners top cuts of meat in what she describes as ‘your old typical steakhouse’, where choice cuts of meat will be brought around on trolleys for diners to select. Continue reading →
(sponsored)Brooklyn Meat Club is a neighborhood butcher shop, without the shop. Targeting home chefs, the newest addition to the Brooklyn business scene provides restaurant quality meat at below market prices.
“We work directly with suppliers, plus we cut out almost all of the overhead, so our products are priced to let our customers cook incredible meals 7 days a week,” founder Jorge Viscarra Jr., was quoted as saying. Viscarra has been in the meat supply business for over 15 years, working alongside his father, Jorge Viscarra Sr., the founder of GV Food Service, a thriving family business that has been serving New York for over 25 years.
Brooklyn Meat Club’s website, www.brooklynmeatclub.com, lets customers choose not just the meat they would like, but also how thick they would like their pork and beef cut. The orders are then hand trimmed to insure tenderness. In addition, they carry organic poultry and seasonings, as well as lamb and game. Customers that place their orders by Wednesdays at 4pm can pick them up that Saturday between 12 and 6 at Brooklyn Safehouse (120 Franklin St) in Greenpoint. Fresh, organic Thanksgiving turkeys are available for pick up both Saturday the 22nd and Tuesday the 25th of November.
“We want to provide not just a great product, but also a great experience for our patrons,” said co-founder Shannon Clare. “Everything will be nicely cut, wrapped and boxed for you when you get to the Safehouse. If you want to grab a beer or two, we’ll keep it cool for you until you are ready to head out.”
Clare also developed the line of seasonings, made with organic herbs, for Brooklyn Meat Club. Iníon’s Seasons has 4 different rubs that were made specifically to bring out the flavor of the meats the pair sell. Iníon is Gaelic for daughter, and Izzy’s Herb Rub, one of the spices in the line, is named for Clare’s 1 year old.
The logo for both Iníon’s Seasons and Brooklyn Meat Club, as well as all of the art on the site, were created by Brooklyn artist Nathan Chase. Chase, Viscarra, and Clare are all friends and residents of Greenpoint, making Brooklyn Meat Club a true neighborhood endeavor.