Greenpointers is the go-to hyperlocal resource for the community in Greenpoint and Williamsburg, Brooklyn. From events, food, culture, news, politics, and more, Greenpointers.com and its various social media platforms is a central hub for delivering information and initiating important conversations among the members of the community.
Through its events, Greenpointers is also a neighborhood connector that brings people together around celebrating the creative ethos of the neighborhood and driving local commerce. Its seasonal markets draws thousands of visitors to the historic Greenpoint Loft where small businesses, indie makers, artisans, and crafters sell their unique creations. During the annual Greenpoint Open Studios, hundreds of artists and designers open up their studios and connect directly with the public to showcase their work. This weekend event draws tens of thousands of locals and visitors from abroad, packing the streets of North Brooklyn with art appreciators of all backgrounds.
Started in 2007 by Justice Carroll as a neighborhood blog, the strong foundation and following she built was taken a step further when Jennifer Galatioto purchased the website in 2011. In 2012, she updated the website, pulled in local contributors from a wide variety of backgrounds, launched the popular Greenpointers markets featuring independent artisans, and established Greenpointers as a respected cultural brand and hub for happenings in the neighborhood.
By the end of 2014, Jen was getting ready to move to the west coast and sold Greenpointers to local resident Julia Moak. Although she had no experience in journalism or events, Julia hit the ground running with writing, photography, and produced her first of many markets at the start of 2015. By continuing the momentum her predecessors started, Greenpointers has not only grown its audience substantially across various platforms, online and offline, but it has firmly established itself as a trusted news source and is one of the few remaining hyperlocal media outlets still in existence.
Greenpointers is committed to delivering news when it is most critical. We believe that trusted information is essential to the democratic process and community driven impact. At a time when local news is collapsing and misinformation is rampant, our hyperlocal focus gives us the ability to stay connected to the community we serve, online and offline. We are on the ground, living and breathing in the area that we serve and keeping an authentic pulse on what is happening.
Who We Are
Julia Moak is the Owner and Publisher of Greenpointers. She acquired Greenpointers at the end of 2014 and has worn many hats since as reporter, editor, illustrator, artist and producer of Greenpointers’ seasonal markets. She also resurrected Greenpoint Open Studios, a popular yearly event that has drawn over 400 participating local artists and thousands of visitors to the neighborhood. Previously, she worked as a product developer for 12 years during which she conceptualized, designed, and oversaw the launch of many web applications.
Melissa Kravitz Hoeffner is Managing Editor of Greenpointers.com. She also works as a reporter for the New York Times and contributes to several national publications including Marie Claire, Conde Nast Traveler, WSJ Magazine, Time Out, Thrillist, Eater, Glamour and many more. She also contributes original recipes and photographs to publications like Real Simple and several independent brands. Beyond her editorial work, Melissa works as a consultant to aspiring and mid-career writers, editors and media professionals.