The popular Japanese brand UNIQLO will soon open a location in Williamsburg.

The store will be located at 187 Kent Avenue, in a space most recently occupied by the very bizarre Showfields concept store.

As with most news of more big chains moving in, so far the neighborhood’s reaction has been mixed. However, several pointed out that at least UNIQLO is relatively affordable and carries useful products such as its HEATTECH collection.

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