The commercialization of North Brooklyn continues, with yet another global chain leaving its footprint off Bedford Ave.
Last Thursday, Nike introduced Nike by Williamsburg at 81 North 6th Street. It’s a digitally-enabled, small-format concept “inspired by the local neighborhood and specifically tailored to the Williamsburg consumer,” reads a news release.
Nike by Williamsburg is Nike’s third “Live” store in New York City, adding locations on the Upper East Side and Flatiron. These futuristic shops are part…