Let’s be real — we’ve probably all panic-purchased a fancy immersion blender or avoided a great-looking recipe because we didn’t have the right tools for the job. A new initiative spearheaded by Greenpoint resident François Servranckx aims to change that.

Green Gooding, an appliance rental program, encourages locals to rent instead of buying an item they might only use once or twice a year. Currently, they’ve collaborated with the new low-waste grocery store Maison Jar (566 Leonard Street) for a pop-up, running through August.

“The main advantage is that you don’t have to own, you can try different things, and also, you don’t need to worry about space in your kitchen, especially in New York City,” Servranckx told Greenpointers.

Maison Jar storefront/image courtesy of François Servranckx

Green Gooding values neighborhood input and collaboration. “We want to create a business model with which people here and beyond can get involved and make a living out of helping keeping things longer on planet earth. Anyone with good ideas and good intentions can join and help make it happen,” their website reads. For now, just the rental service is in place, but Servranckx hopes to offer repairs on appliances in the future.

Rentals are affordable, starting at $10 a day. The current line-up includes blenders, ice cream makers, a juicer, and even a raclette machine (François Servranckx is, in fact, French). Green Gooding is currently accepting donations of kitchen appliances in good condition.


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