Greenpoint Beer & Ale (formerly Dirck The Norseman) is celebrating their new design, branding and renaming this Sunday from 1-3pm. If you’re stopping by there, you might as well swing by our Spring market down the street, where they’ll be pouring more of their awesome beer.
Owner Ed Raven has three decades of experience in the craft beer market, and is also the mind behind Brouwerij Lane. Which, if you’re a beer fan in the neighborhood and for some crazy reason you haven’t been there, you need kick your butt out the door and go pick up a growler RIGHT NOW. Greenpoint Beer & Ale’s re-name came about because they wanted to really make it clear that the focus was on the beer. “We wanted to make it easier for people to find us. Look up ‘Greenpoint Beer’ and you know exactly who we are and what we are,” says Raven.
GBA’s rebranding is part of a new look created by their in-house graphic designer Joshua Whitehead. New menus, outdoor signage, t-shirts, glassware, stickers and more will be on display.