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Soft Opening Brings New Greenery to Greenpoint

Kristin McLaughlin, owner of Soft Opening

Soft Opening (570 Manhattan Ave.) is one of Greenpoint’s latest additions and offers refuge from the always-on tech world in a thoughtfully curated plant shop abundant with nature you can bring home. You can also catch Soft Opening at the Greenpointers Samhain Fall Market happening this Sunday, Oct. 28.

The shop’s name is intentionally mysterious according to the owner, Kristin McLaughlin. “I love the way the words Soft Opening can mean different things to different people. A new bud or blossom can be a soft opening. An art reception can be a soft opening,” she said. Continue reading

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