soft opening

Soft Opening Brings New Greenery to Greenpoint

Kristin McLaughlin, owner of Soft Opening

Soft Opening (570 Manhattan Ave.) is one of Greenpoint’s latest additions and offers refuge from the always-on tech world in a thoughtfully curated plant shop abundant with nature you can bring home. You can also catch Soft Opening at the Greenpointers Samhain Fall Market happening this Sunday, Oct. 28.

The shop’s name is intentionally mysterious according to the owner, Kristin McLaughlin. “I love the way the words Soft Opening can mean different things to different people. A new bud or blossom can be a soft opening. An art reception can be a soft opening,” she said. Continue reading

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Preview our Boo!-tee-ful Samhain Fall Market Vendors and Meet Them IRL THIS SUNDAY (10/28)!

Ghouls and Goblins: our Samhain Fall Market is almost here! End your Halloweekend at the stunning Greenpoint Loft (67 West Street) on October 28 from 1–7 PM for an afternoon of spooky and sweet tricks and treats. RSVP here, and don’t miss out — it’s going to be Boo!-tee-ful.

It’s going to be a fun-filled Sunday packed with ghost hunting, hot mulled cider, henna tattoos, and — of course — our signature themed photo booth, this year with a Samhain-inspired art installation including a Tree of Life, skulls, and more. For more details about all the delectable offerings, click here.

And it wouldn’t be a seasonal market without our talented and crafty vendors! Support these local artisans, and allow us to call out some special vendors who will be tantalizing your heartstrings (and wallets) this coming weekend. Continue reading

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Jewelry for Psychedelic Biker Witches – Popup This Saturday (7/21)

image via Instagram

Local jewelry, indie art and fashion boutique Soft Opening (197 Nassau Ave) is hosting a popup this weekend (Saturday, July 21, 3pm-9pm) for the brand Mercury Hour, a procurer of edgy baubles for self-proclaimed witches. The event will feature limited edition merch, a free tote bag for the first 10 people, tarot readings and of course free wine. Swing by to check out some magickal goods and reveal your future.
More info

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