Holly McWhorter and Bjarke Ballisager, are a well rounded husband-and-wife team with backgrounds in architecture, journalism, and music. They started PLANT Apothecary back in 2012 when they saw an opportunity to promote healthy ingredients, environmental friendliness, and social responsibility. Starting with organic bodywashes, the line has since grown to include moisturizers, masks and more. We chatted with them to explore their current product line and what’s next for this dynamic conscious duo.
GP: Say I just stumbled blindly upon your company, how would you describe what it is you provide?
Holly: We’re an organic skincare and bath products company based in Williamsburg and Greenpoint. We also have multiple missions, environmental sustainability, social responsibility, [with] cool package design to whatever extent we can! We both [looks to Bjarke] have design and architecture backgrounds, that was a big part of where we came into this industry from.
GP: What was the local landscape of organic products when you entered the market?
Holly: At the time we started, about 5 years ago, there weren’t as many organic all-natural skincare products that were really straight forward with contemporary design focused on minimalism. It was either, we’re trying to sell you something luxury so you felt you were buying into the luxury life-style, or hippie centric, and either way, things were very status conscious, but we liked very straight forward products and packaging, so we created Plant Apothecary to fill the hole in the market.Continue reading →
This is one woman’s journey with small-space gardening in Greenpoint, Brooklyn.
Here is an appropriately corny picture of me with some flowers.
So let me start off with some back-story: Last year my boyfriend and I moved from one apartment on Eckford, to another apartment directly across the street. We upgraded from a small ground level two-bedroom (that we shared with a roommate), to a modern monstrosity with floor to ceiling windows and the tiniest bit of outdoor space. The first thing I did that spring was set up a garden on our balcony.
By garden I mean, I bought some pots, threw some seeds in the dirt, and waited. Occasionally I would go to Sprout and buy a new plant and mix it in with rest and wait to see what happened. By the end of the summer our balcony looked like a wilted graveyard and I had one sad sweet potato that sort of resembled a swollen thumb. I was envious of all the Brooklyn/Urban/Small Space Gardeners who had buckets of squash and full heirloom tomatoes to cook dinner with. We still had to go out and buy produce at Key Foods when we needed it.
At the end of the season all I knew was that, next year I will be doing it RIGHT.
So I present to you: The Garden Spot. This is a weekly column where I will share the ups and downs of gardening in a small space, specifically in Greenpoint. I will buy all my supplies at local stores, stay abreast of local farming/gardening news, create and share recipes from my garden and the local farmers markets, and generally provide information for all you gardening newbies out there. Like I said, I failed miserably last year, so I make no claims that this year will be any more fruitful. However, sharing it with you will hopefully prove fun and informative for all of us.