There are so many things that make Greenpoint so unique: from its creative denizens and cute dogs to offbeat cocktail joints and savory restaurants. Adding to that, is the neighborhood’s love of bicycles. With many bike shops and riders pedaling in and out of the nabe on a daily basis, there’s one brand that really takes living in North Brooklyn to heart.
Enter Brooklyn Bicycle Company. Founded in 2011 by local resident Ryan Zagata, the company aims to bridge the vivid lives of people and their local communities. And what does that mean? Bike models are inspired by Williamsburg and Greenpoint street names – Driggs, Wythe, Franklin, and so on – adding a familiar flair. But, this gear is also made for real people with real lives and real priorities. That includes affordable prices, top notch parts, and artfully and aesthetically crafted bikes.
When you slip in to the Brooklyn Bicycle Company showroom, it’s beautiful, modern, minimal, and pretty cool. And you want to know something even better? You won’t get hassled or pressured to buy anything on the spot. Zagata likens the showroom to a fun, casual, and educational conversation. You can touch, feel, and admire the bikes, while learning about what may be best (or not) for you.
The showroom itself is mega cool, like a contemporary mid century modern abode. I found the aesthetics to be dope and sensible – because shouldn’t even your bike be tailored to be totally-you? (Short answer: hell yeah). As a big believer in small businesses, it’s also awesome to see a small business supporting other small businesses. At Brooklyn Bicycle Company, if you order a bicycle from the showroom, it’ll be professionally assembled by a local bike shop. Don’t live in Brooklyn? The brand has partnerships with stores all across the United States. Pretty cool, huh? And, if you don’t see a local shop in your area, Brooklyn Bicycle Company will contact a local dealer and arrange for your bike to be built at no extra charge to you.
So, what are you waiting for? Get out there and ride.
Brooklyn Bicycle Company
61 Greenpoint Avenue