Style/Shopping

Non-Toxic Nail “Saloon” Lili and Cata Brings the Ultimate Mani-Pedi Experience to Greenpoint

When getting a mani-pedi is one of the few times in a week you can sit back and relax, you want it to be the ultimate “me time” experience. For busy momtrepreneur Lilly Rojas, that means getting your nails done while sipping on wine (pending wine and beer license) or hot cappuccino in a beautiful tranquil setting – all while putting your health first.

That’s why she opened Lili and Cata (72 Greenpoint Ave), a non-toxic , cruelty-free, vegan nail salon set in a tranquil environment with plants peppered throughout, plush reclining velvet pedicure chairs, and crisp clean air with hints of freshly brewed coffee wafting in.

Lili and Cata’s Espresso Bar & Cafe

Lili and Cata is an inviting and warm space with a luxurious touch. The bright interior is accented with soft golds and flows naturally into the fully equipped espresso bar that is separated by greenhouse-like floor to ceiling windows. You can imagine the perfect gathering of friends here, and indeed it is available for private events – from bridal showers, birthday parties, company parties and more.

Lili and Cata is peppered with plants

With the help of husband Jorge Rojas, who has a background in architecture and paid careful attention to every detail in the build-out of the space, Lili and Cata has created an experience as beautiful as they would expect in their own home. A family operation, the business is named after their daughters, who are also the inspiration behind their commitment to safety and environmental consciousness.

Highest quality non-toxic products are used

Here’s how Lili and Cata maintains the highest quality services and products:

  • Use of non-toxic, vegan cruelty-free long-lasting nail lacquers that are free of nasty chemicals like formaldehyde, TPHP, and many more.
  • Hygienic techniques in its Clean Cube to sanitize, disinfect, and sterilize every tool that is used in each service
  • Waterless processes that are both eco-friendly and reduce the risk of foreign infections. Going waterless saves an estimated 12 to 15 gallons of water per service. It also eliminates the use of water jets which can often be full of germs. Plus soaking nails in water shortens the lifespan of your lacquer due to nail expansion and contraction.
  • State-of-the-art ventilation system at each individual station to provide the cleanest and freshest air for every client
  • Positive work environment for hard-working nail technicians by paying them fair wages and treating them with the respect they deserve.

Support small family-owned businesses and Lili and Cata’s mission by booking an appointment or buying a gift certificate for someone who deserves to be pampered!

Mention “Greenpointers” for a 20% discount through November 22nd. (For first-time customers only and cannot be combined with any other offers.)

They welcome walk-ins, but just to be safe, make sure to book online.


Husband and wife team Lilly and Jorge Rojas worked hard to bring the concept of a healthier beauty option to Greenpoint and are grateful for the neighbors who have warmly welcomed them. They hope to continue to be an oasis and a respite from the daily grind.

Lili and Cata has a fully equipped espresso bar and it is also waiting for the final approval of their tavern wine license, which will allow them to serve wine and beer. 

Location: 72 Greenpoint Avenue (between Franklin St. and West St.)

Hours: Tuesday – Saturday (10AM to 8PM), Sunday (11AM to 6PM), Closed on Mondays

Book an appointment: www.liliandcata.com (Walk-ins welcome but book online to ensure that they can provide service at your convenience.)

Phone: 917.909.0421

Follow them on Instagram and Facebook

(Huge thanks to Lili and Cata for sponsoring this story and supporting local media.)

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Fashion Sundae Episode 15

Courtesy of Watching New York

For Fashion Sundae Episode 15 from Watching New York we once again take a look back at the styles spotted last week on Bedford Avenue. Fall topcoats of all shades and colors were out in full force as ankles were still exposed is defiance of the seasonal chill. For more style inspiration: Continue reading

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Manhattan Avenue Plant Shop Soft Opening Relocates to Nassau Avenue

Soft Opening (570 Manhattan Ave) is moving today to Nassau Avenue.

On its second anniversary, the plant shop Soft Opening (570 Manhattan Ave.) will move to Nassau Avenue to focus on building an online store.

On Friday, Soft Opening’s owner Kristin McLaughlin posted a message on Instagram stating that she started the business in a smaller storefront on Nassau Avenue near McGolrick Park and that she is moving Soft Opening back to its original location on the businesses’ second anniversary. Continue reading

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Fashion Sundae Episode 14

Courtesy of @Watchingnewyork

The Williamsburg Bedford Avenue walkway was full of fashionistas this past week, as evident in Fashion Sundae Episode 14 from Watching New York. Two trends were apparent, bright colors and baggy pants. For your fall style inspiration: Continue reading

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Find Rare Desert Plants at The Arid Room by Tula

The Arid Room at Tula Plant and Design

In the newly opened Arid Room at Tula Plant and Design (59 Meserole Ave), rare cacti and succulents suck up the abundant sunlight from the south-facing windows.

The Arid Room at Tula

The expansion of the plant shop is a natural progression for owners Christan Summers and Ivan Martinez who started selling plants from a Tula-branded truck in 2016, before preparing and opening their Greenpoint retail space while having their first baby a few years later.  Continue reading

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Fashion Sundae Episode 13

The seasonal evolution toward baggy layers is upon us, evident in the NYC street-style snaps for the 13th edition of Fashion Sundae, courtesy of @WatchingNewYork. Before you know it summer will be a distant memory and we will all be wrapped like fashionabl00e0 p0otato sacks to make the blustery commute more bearable. Here are some of the looks spotted last week on the Bedford Avenue walkway for your Monday morning style inspiration: Continue reading

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Cato’s Teams Up with Fjällräven to Bring Sweden to Greenpoint (Sat, Oct 19)

This Saturday, October 19th (2-6PM) Cato’s Army & Navy (654 Manhattan Ave) is celebrating the Fall/Winter season with a Swedish twist! Everyone is invited to enjoy free coffee by local cafe Konditori and Peter Pan pastries while learning about waxing garments and the latest fashion collection by outdoor equipment & clothing brand Fjällräven.

Waxing is a natural way to increase wind and water resistance to your garment. And if you already own a Fjällräven piece, you can get it waxed by Fjällräven reps for free!

Beloved by all Greenpointers, Cato’s Army & Navy have remained in business for over 44 years by consistently carrying only the highest quality workwear and outdoor gear and according to co-owner Marcin Rak, Fjällräven has been an important brand to continue this tradition.

Marcin says, “this company’s principles really resonated with us.” “They are a perfect fit for our community and the type of brand we wanted in our store.” He went on to say that, “People in our neighborhood always cared about each other and their community.” “Having a company that cares passionately for the environment just made sense to us.” In fact, Fjällräven is joining the United Nation’s Fashion Industry Charter for Climate Action establishing itself as an industry leader in addressing climate change. Continue reading

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Fashion Sundae Episode 12

Courtesy of @watchingnewyork

On the 12th edition of Fashion Sundae, courtesy of the watchful lens of @WatchingNewYork, the jackets are getting heavier and nonetheless stylish with the fall chill setting in giving way to short days. Check out the looks spotted on the Bedford Avenue walkway last week for some fall inspiration: Continue reading

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Fashion Sundae Episode 11

Courtesy of @Watchingnewyork

One day it feels like summer, the next is a textbook brisk fall day; welcome to the start of the chilly weather season when layers get increasingly baggy and nonetheless stylish on the Bedford Avenue walkway. Check out the looks spotted last week by Watching New York in Williamsburg for Fashion Sundae Episode 11: Continue reading

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