Style/Shopping

Get It While It’s Hot: In God We Trust Rocks Fall 2017

Hey babes. We love the change of seasons for a few reasons: themed holidays, fancy drinks, new projects, great shows, and art. And, one of our top favorite reasons? New clothes. Oh yes, it’s one of the best things—what new pieces can add some fit and flair to your wardrobe?

In God We Trust (70 Greenpoint Ave) outdid themselves again this season. With clean lines, cool jumpsuits, and sassy bomber jackets, this autumn season is full of attitude and lots of swag style. Browse some stellar styles and drop it like it’s hot.
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Greenpoint Tattoo Co. Makes its Mark with New Web Series, INK INC.  

Greenpoint Tattoo Co. - photo by Mitch Boyer
The dudes of Greenpoint Tattoo Co. — John Reardon, Dan Bowhers, Matt Bivetto — Photo by Mitch Boyer

John Reardon opened Greenpoint Tattoo Company on Meserole Street in 2011. With almost two decades of experience working in the US and around the world, Reardon has a lot of stories to go along with it. This is why on a sweltering Saturday morning before they open for the day, I sit down in the very New York shop—pressed tin ceilings, wooden floors, tattoo art-lined walls and a bookshelf full of design inspiration from Gray’s Anatomy to Japanese symbolism—to chat with Reardon, fellow Greenpoint Tattoo Co. artist Matt Bivetto and GPT client, writer and director Dan Bowhers, about their new observational workplace comedy web series, Ink Inc., which is premiering in mid-November.

Greenpointers: When did Greenpoint Tattoo Company open and where were you before GPT?

John Reardon: I opened it in 2011. I had had a private studio on North 7th Street and before that I worked at Saved [426 Union Ave]. I’d also opened a shop with my ex-wife in Copenhagen and I’d worked at other places around New York City.

GP: How did you get into tattooing originally?

JR: In 1996, it was still illegal in Massachusetts. I was going to Pratt and I thought it would be a good idea if I tattooed so that I didn’t have to go to Providence or New Hampshire. Continue reading

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VENDOR CALL! Festival of Lights Fall Market! (Sunday, October 1st)

Poster design by Jen Keenan (@charming_nyc)
Hey creative crafters and makers of food, art, crafts, jewelry, pottery, etc! Sell your products at our Festival of Lights Fall Market on Sunday, October 1st, 2017!
We are expecting 3,000+ shoppers to join us for a day full of free fun activities, live music, and shopping in one of the most beautifully restored historic spaces in Brooklyn.
Greenpoint Loft will glow with lanterns and light as we celebrate harvest, renewal, community, and creativity. We want to immerse ourselves in positive vibes and fun as we always do in our markets!
Hot buttered rum with Sailor Jerry Spiced Rum will be back! Plus live music, refreshing craft beer by Greenpoint Beer & Ale, illuminated photo booth design, and free fun activities like henna, massages, rooftop yoga, tarot card readings, nail art, and more!)
We have limited space so the faster you sign up, the better chance you have to secure a spot.
NOTE: Vendor spaces are reserved for local independent makers and small businesses. If you are a corporate level business and want to be a sponsor, please apply here.

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Greenpoint’s Natural Greenery Inspires Conservation-Minded Butterfly Perfume

Butterfly Set via Euphorium Brooklyn
Butterfly Set via Euphorium Brooklyn

Greenpoint sports a lot of green. From McCarren Park to the G train, our slice of north Brooklyn is colorful. In fact, Greenpoint’s natural greenery has inspired Euphorium Brooklyn’s newest fragrance, Butterfly. Ten years ago, when olfactory artist and perfumer Stephen Dirkes moved into a loft on Commercial Street, he noticed that the weeds and wild flora growing on the banks of the Newtown Creek supported something stunning: the annual Monarch Butterfly migration between Canada and Mexico. Each year, the butterflies descend on the northern reaches of Greenpoint, heralding summer and bringing a spectacular natural grace to the industrial waterfront.

Stephen notes that while Newtown Creek’s wild plant life might be “a peculiar starting point to develop a fragrance palette, butterflies have done a remarkable job of curating a wide range of fragrant floral, mint, grass, & herbaceous notes for a perfumer to work with.”

And the fine fragrance world is all aflutter over Butterfly. Reviews call it “bright, clear and sparkling…unearthly and ethereal” and mark it as the go-to scent of the summer. But, Butterfly didn’t begin as a fragrance. Instead, it started as a local conservation effort.

When Greenpoint’s zoning laws changed, new development began to spring up on the water’s edge, where plants once grew undisturbed. Suddenly, the Monarch’s migratory path faced peril, and Stephen began researching butterfly gardens as a way to help sustain the natural habitat. Now, Stephen’s made it possible for anyone to be an armchair conservationist! Continue reading

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Say Hello to Beth, a New Line by In God We Trust’s Shana Tabor


Shana Tabor is no stranger to most Greenpoint dwellers; after all she is the founder of In God We Trust (70 Greenpoint Ave), a treasured store with various locations that sell their own original jewelry and apparel. Since opening her first store back in 2005, Shana has grown personally and creatively—so it felt like the right time for her to move into something new and fresh. This freshness came to fruition in the form of Beth, a clothing line that debuts later this month, that consists of timeless staples for the contemporary woman. Continue reading

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Dusty Rose Vintage Sidewalk Sale is This Weekend!

Dusty Rose Vintage sidewalk sale

Dusty Rose Vintage (251 Greenpoint Ave) is having their 3rd annual sidewalk sale this Sunday (8/13) from 12-5pm. At last year’s sale, we not only sipped on gratis booze while we shopped, but we also walked away with some killer deals on jewelry and ceramics from local makers, and we’re sure this year will be no different. Dusty Rose promises: “Some of NYCs favorite brands and tastemakers will be cleaning out their studios, offices and closets to bring you deeply discounted one-offs, seconds and overstock  in ceramics, jewelry, clothing, beauty products and other household items. Plus Dusty Rose will be offering 20% off all retail priced items at the front of the warehouse.” Count us in.

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Sharp Studio is Greenpoint’s Speakeasy of Hair Salons

Sharp Studio greets customers with a glass of wine (photo: Julia Moak)

Tucked away among artists and creatives in the historic Pencil Factory building, Sharp Studio (61 Greenpoint Ave) is where Alex Ruano shapes, styles, and colors with his primary medium – hair. “I love doing men’s haircuts as much as women’s,” says Alex. “So I found a raw space that reminded me of old Soho, old New York and I wanted to design a space that isn’t overly feminine or masculine. It’s very neutral and comfortable. You feel like you’re going to a friend’s house, not a hair salon.”

After weaving through the ground level hall to Studio 107, you walk through black grand double doors to be met by a chic industrial interior with plush leather chairs, blankets, modern fireplace, and a study. Alex greets you with a glass of wine before he begins.

Plush leather chairs, fireplace, blankets, and cute dogs in Sharp Studio (photo: Julia Moak)

I went to Sharp Studio for a cut and color. “I want to do something drastic,” I told Alex but I wasn’t sure exactly what. After talking through what style I like, what goes with my face shape, and what would take the least amount of maintenance, we decided on a mid-length ash blond color. Continue reading

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Palermo Body: Small Batch Skincare Products Mindfully Handmade in Williamsburg

Palermo Body founder Jessica Morelli

Palermo Body is a collection of truly natural skin care products made by hand in small batches by founder Jessica Morelli. Each product is consciously formulated by choosing every ingredient with purpose, and mindfulness of its benefits to your skin and effect on the environment. And it’s all made and packaged with attention and style in Williamsburg.

GP: How was Palermo Body born?

Jessica: Palermo was born out of my love for creating and the desire to have natural skincare options that are luxurious yet fit seamlessly into my daily routine. The concept of completely natural products was important to me because of the holistic values my Grandmother instilled in me as a child so to honor her I decided to name the brand Palermo Body, after where she was from in Sicily. Continue reading

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In God We Trust Sample Sale This Weekend! (8/5-8/6)

IGWT Sample Sale August 2017

Greenpoint (and Williamsburg) go-to fashion and jewelry staple In God We Trust (170 Greenpoint Ave) is hosting the summer session of their semi-annual multi designer sample sale this weekend, which includes more than 20 designers. Expect a selection of women’s apparel, jewelry, accessories and home goods.

In God We Trust Sample Sale | 170 Greenpoint Ave.
11am-7pm, Saturday August 5 & Sunday August 6
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