Style/Shopping

Greenpoint’s Natural Greenery Inspires Conservation-Minded Butterfly Perfume

Butterfly Set via Euphorium Brooklyn
Butterfly Set via Euphorium Brooklyn

Greenpoint sports a lot of green. From McCarren Park to the G train, our slice of north Brooklyn is colorful. In fact, Greenpoint’s natural greenery has inspired Euphorium Brooklyn’s newest fragrance, Butterfly. Ten years ago, when olfactory artist and perfumer Stephen Dirkes moved into a loft on Commercial Street, he noticed that the weeds and wild flora growing on the banks of the Newtown Creek supported something stunning: the annual Monarch Butterfly migration between Canada and Mexico. Each year, the butterflies descend on the northern reaches of Greenpoint, heralding summer and bringing a spectacular natural grace to the industrial waterfront.

Stephen notes that while Newtown Creek’s wild plant life might be “a peculiar starting point to develop a fragrance palette, butterflies have done a remarkable job of curating a wide range of fragrant floral, mint, grass, & herbaceous notes for a perfumer to work with.”

And the fine fragrance world is all aflutter over Butterfly. Reviews call it “bright, clear and sparkling…unearthly and ethereal” and mark it as the go-to scent of the summer. But, Butterfly didn’t begin as a fragrance. Instead, it started as a local conservation effort.

When Greenpoint’s zoning laws changed, new development began to spring up on the water’s edge, where plants once grew undisturbed. Suddenly, the Monarch’s migratory path faced peril, and Stephen began researching butterfly gardens as a way to help sustain the natural habitat. Now, Stephen’s made it possible for anyone to be an armchair conservationist! Continue reading

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Say Hello to Beth, a New Line by In God We Trust’s Shana Tabor


Shana Tabor is no stranger to most Greenpoint dwellers; after all she is the founder of In God We Trust (70 Greenpoint Ave), a treasured store with various locations that sell their own original jewelry and apparel. Since opening her first store back in 2005, Shana has grown personally and creatively—so it felt like the right time for her to move into something new and fresh. This freshness came to fruition in the form of Beth, a clothing line that debuts later this month, that consists of timeless staples for the contemporary woman. Continue reading

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Dusty Rose Vintage Sidewalk Sale is This Weekend!

Dusty Rose Vintage sidewalk sale

Dusty Rose Vintage (251 Greenpoint Ave) is having their 3rd annual sidewalk sale this Sunday (8/13) from 12-5pm. At last year’s sale, we not only sipped on gratis booze while we shopped, but we also walked away with some killer deals on jewelry and ceramics from local makers, and we’re sure this year will be no different. Dusty Rose promises: “Some of NYCs favorite brands and tastemakers will be cleaning out their studios, offices and closets to bring you deeply discounted one-offs, seconds and overstock  in ceramics, jewelry, clothing, beauty products and other household items. Plus Dusty Rose will be offering 20% off all retail priced items at the front of the warehouse.” Count us in.

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Sharp Studio is Greenpoint’s Speakeasy of Hair Salons

Sharp Studio greets customers with a glass of wine (photo: Julia Moak)

Tucked away among artists and creatives in the historic Pencil Factory building, Sharp Studio (61 Greenpoint Ave) is where Alex Ruano shapes, styles, and colors with his primary medium – hair. “I love doing men’s haircuts as much as women’s,” says Alex. “So I found a raw space that reminded me of old Soho, old New York and I wanted to design a space that isn’t overly feminine or masculine. It’s very neutral and comfortable. You feel like you’re going to a friend’s house, not a hair salon.”

After weaving through the ground level hall to Studio 107, you walk through black grand double doors to be met by a chic industrial interior with plush leather chairs, blankets, modern fireplace, and a study. Alex greets you with a glass of wine before he begins.

Plush leather chairs, fireplace, blankets, and cute dogs in Sharp Studio (photo: Julia Moak)

I went to Sharp Studio for a cut and color. “I want to do something drastic,” I told Alex but I wasn’t sure exactly what. After talking through what style I like, what goes with my face shape, and what would take the least amount of maintenance, we decided on a mid-length ash blond color. Continue reading

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Palermo Body: Small Batch Skincare Products Mindfully Handmade in Williamsburg

Palermo Body founder Jessica Morelli

Palermo Body is a collection of truly natural skin care products made by hand in small batches by founder Jessica Morelli. Each product is consciously formulated by choosing every ingredient with purpose, and mindfulness of its benefits to your skin and effect on the environment. And it’s all made and packaged with attention and style in Williamsburg.

GP: How was Palermo Body born?

Jessica: Palermo was born out of my love for creating and the desire to have natural skincare options that are luxurious yet fit seamlessly into my daily routine. The concept of completely natural products was important to me because of the holistic values my Grandmother instilled in me as a child so to honor her I decided to name the brand Palermo Body, after where she was from in Sicily. Continue reading

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In God We Trust Sample Sale This Weekend! (8/5-8/6)

IGWT Sample Sale August 2017

Greenpoint (and Williamsburg) go-to fashion and jewelry staple In God We Trust (170 Greenpoint Ave) is hosting the summer session of their semi-annual multi designer sample sale this weekend, which includes more than 20 designers. Expect a selection of women’s apparel, jewelry, accessories and home goods.

In God We Trust Sample Sale | 170 Greenpoint Ave.
11am-7pm, Saturday August 5 & Sunday August 6
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The Karcher is Supporting Trans Rights by Offering Non-Gendered Haircuts

The Karcher - non-gendered haircuts
Via Instagram

Nackie Karcher and Madeline Jacobs, who are the Owner and Manager of local salon The Karcher (72 Greenpoint Avenue) have been talking about showing their support for women as well as the LGBTQ community for several months. “Since November and the election we’d been thinking about what can we do. We had pre-printed postcards for people to write their representatives sitting up at the desk for a while. We closed the day of the women’s march. And we’ve been thinking about ways we can use the space, for having community engagement. Being a non-straight-identified person myself… what can we do to make people feel accepted?” Madeline says.

Yesterday, the salon announced via its Instagram account that they would be offering Non-Gendered haircuts, stating, “We now offer a Non-Gendered Cut service option when booking on our website. We recognize that not everyone fits the commonly used gender binary service options and we want to make everyone feel welcome in our salon.” It was no coincidence that earlier in the day, President Trump tweeted, “After consultation with my Generals and military experts, please be advised that the United States Government will not accept or allow transgender individuals to serve in any capacity in the U.S. Military. Our military must be focused on decisive and overwhelming victory and cannot be burdened with the tremendous medical costs and disruption that transgender in the military would entail. Thank you.” On its Instagram post, the salon continued, “It’s a small action, but in light of today’s attack, we want to #resist how we can. You are welcome here. #transrightsarehumanrights”. Continue reading

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Plant Apothecary: Meet The Woke Couple Making Beauty Products That Are Beyond Skin-deep

Photo by Nadeem G. Salaam, taken at Plant Apothecary’s Office in Greenpoint

Meet the husband-and-wife co-founders of Plant Apothecary, Bjarke and Holly.

Holly McWhorter and Bjarke Ballisager, are a well rounded husband-and-wife team with backgrounds in architecture, journalism, and music. They started PLANT Apothecary back in 2012 when they saw an opportunity to promote healthy ingredients, environmental friendliness, and social responsibility. Starting with organic bodywashes, the line has since grown to include moisturizers, masks and more. We chatted with them to explore their current product line and what’s next for this dynamic conscious duo.

GP: Say I just stumbled blindly upon your company, how would you describe what it is you provide?

Holly: We’re an organic skincare and bath products company based in Williamsburg and Greenpoint. We also have multiple missions, environmental sustainability, social responsibility, [with] cool package design to whatever extent we can! We both [looks to Bjarke] have design and architecture backgrounds, that was a big part of where we came into this industry from.

GP: What was the local landscape of organic products when you entered the market?

Holly: At the time we started, about 5 years ago, there weren’t as many organic all-natural skincare products that were really straight forward with contemporary design focused on minimalism. It was either, we’re trying to sell you something luxury so you felt you were buying into the luxury life-style, or hippie centric, and either way, things were very status conscious, but we liked very straight forward products and packaging, so we created Plant Apothecary to fill the hole in the market. Continue reading

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Alev: Smart Jewelry That’ll Make You Look Sharp From Dawn to Dusk

Did you attend Greenpoint Open Studios last month, darlings? If so, you might’ve peeped at some shiny baubles and sparklers at Alev studio. The shapes are arty, geometric, and versatile. Sign me up for something pretty and edgy.

Peek some of our fave picks below and get ready to stock your jewelry box with one our local Greenpoint artists.


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